Aberdeen Group is conducting a survey for an upcoming report based on marketing material spends and are asking for corporate respondents. By participating, they are offering a complimentary copy of the report. This is a great opportunity to get an understanding of your spend against other companies. I believe it is worth the extra 15 minutes of your day. The survey is located here: http://www.aberdeen.com/survey/pm/ According to their site: All survey participants will receive a complimentary copy of the resulting benchmark report on September 4, 2007.
This survey covers corporate spend on marketing with a focus on marketing materials and related services. The purpose of this survey is to better understand procurement's involvement in this category of spend.
Friday, August 10, 2007
Marketing Materials Spend Survey
Posted by John Ganger at 8:13 AM
No comments:
Post a Comment