Monday, August 27, 2007

Printers Tag-line

“expert solutions to the publishing world”

"To many of our customers we are more than a print vendor, we are an extension of their print purchasing departments because of our consultative approach to selling and customer service. We don’t just take orders, we help our customers by looking for ways to save them time and money, we remind them when they should be ordering so they don’t miss their mail dates and we help educate them on the most efficient ways to print their materials."



This printer is looking for a new tag-line to describe themselves their tag-line is this...“expert solutions to the publishing world”. Now here is my dilemma in all of this. How many of your printers describe themselves as above? Probably ALL of them "we're more that just a print vendor.....Yada, Yada, Yada!! How many print buyers have heard this? Almost every company in the U.S. says something like this "[puking], [puking]. Print Buyers, just once wouldn't it be refreshing to have a sales rep come into your office and say something like this: "We print [insert item here] and [insert other item here] we try to do our best to deliver your products on schedule and on budget. Sometimes we don't! and when we don't we will try to make it up to you the best way we can. We are humans and sometimes humans mess up! We will try to help you with anything we can but we don't do everything!" I am not saying this printer doesn't deliver what they say...I am saying actions speak louder than words! You shouldn't have to advertise your abilities you should be able to show your abilities. If your that good word will spread Print Buyers are a small but close knit community they know which printers are good and which aren't and if your that good print buyers are not afraid to make recommendations for you.

[rant]I had a supplier that I worked with in the medical field and they would come into my office and instead of trying to give me a bunch of fluff they would say "this is what we can offer you it's the best I can do. If you can find it cheaper somewhere else then buy it from them!" Sometimes they would even come in my office and say; "Here's the price of [product] but I know you can get it from [XYZ Vendor] for cheaper here's the sales reps number give him a call and he will help you out" [end rant]

Now guess who got my business 95% of the time? You got it they did! Why? Because there was no bull about how we are going to help you they actually HELPED me!! It wasn't in a tag-line or mission statement. It was what THEY did for the customer they were trained to provide WOW service to their customers. They were also the ONLY vendor that could come to my office without an appointment. They would just show up and most times they would walk out of my office without a sale in their pocket but if I needed something fast or I needed anything they were the one I called first and always. Bottom line: Cut the crap and treat your customers like they are your friend, neighbor, brother, or sister.

So this company needs a new tag-line how about this; "We will do the best job we can."

This post is dedicated to Zane and Brianna hope things are going well for you!



Excerpt from http://printceoblog.com/2007/08/printing-company-tagline

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